Household panel
Household panel
The Drotax household panel measures the actual reach, the dispersion quality and the effective adverting pressure of promotions and sales activities within the different households.
Every single promotion price is precisely recorded for every store and store chain that we collect. Therefore we gather not only the complete numbers of nationwide and regional flyers in the households‘ letter boxes, but also the advertisements in regional daily newspapers throughout Germany.
In this way we give our customers a unique and transparent summary of all advertising activities and frequencies and offer a standardized evaluation of promotion prices at the same time.
Moreover our system grants a full overview of existing distribution channels, product groups and segments, as we cover the entire German retail trade with all product categories.